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About us


Since 2006, SEG Direct has been designing, manufacturing and supplying high quality car accessories, including Steering Wheel Cover, Seat Belt Pads, Car Neck Pillow, Cabin Air Filter, Car Garbage Bag, etc. The other brand is SueH Design, dating from the same time and supplying products of Home & Kitchen as well as Sports & Outdoor, like Placemat, Daypack, Walking Cane, Monocular, etc.

We choose high quality, environmentally friendly and healthy materials, employ advanced manufacturing techniques and maintain strict quality control all through the production flow.
Based on our industry experience and in-depth understanding of the market, we will continually develop unique industry-specific products for valued customers who support us as always, and make ourselves acknowledged with consistently satisfactory service.